Knowing your buyers personas and customer profiles is one of the most crucial components of any successful sales and marketing strategy. As the name suggests, buyers personas help marketers go well beyond the quantitative descriptions provided by simple demographics to a much more detailed level. Knowing your buyers personas helps us get personal with the customers. Buyers Personas help us understand who are customers are as emotional human beings, thus taken us from from quantitative to qualitative segmentation. For any successful marketing campaigns, it’s critical to understand the overall preferences,goals and concerns of each of your buyers personas and to then tailor your message and content accordingly. When done correctly, the target audiences will feel captivated by your message, as if you are speaking directly to them, answering all their questions,using their language thus significantly increasing the likelihood that they will want to buy from or engage with your services or products. How Can I Find My Perfect Customer?

 Build a Customer Avatar ! To help personalize your buyers personas and profiles, i often give my "ideal" personas distinct names, traits and photos. Creating visuals helps compartmentalize these archetypal people and will help direct a very refined message to them. 

 Get to know your customers - Buyer Personas Exposed There are several steps you can take to help build a useful buyer persona. What you’re really trying to do is get to know your customers and buyers. How can we do this? Simple…Go out there and talk to them!  One short conversation with a customer is more valuable than a 1000 brainstorming sessions inside a vacuum. If your product and/or service already have a customer base then Inceva recommends: • Speaking to your customers [...]